It is somewhat
unfortunate that so few stylists are using dry cutting. Cutting the hair dry
has several rewards, and most women and men who have had their hair dry cut most
likely would prefer it done this way. So why are so many stylists hesitant to do or
learn the art of dry cutting? As a hair colorist it makes complete sense to me
to cut the hair dry, then color then tweak the cut, remembering that hair color
changes the density of the hair (fattens up) and texture so that inch that was
just cut is possibly now an inch and a half.
I personally prefer
dry cutting when I’m about to color hair for many reasons, 1/ I can see the foundation
(shape) which allows me to put my detail work in, 2/ The scalp is most likely
not going to feel irritation because it was not massaged at the sink. Another benefit of cutting the hair dry is
that it allows both stylist and colorists to see the shape of the cut as it will appear when
the hair is styled, wet hair is longer than dry hair, and so cutting the hair
dry allows the stylist to remove just the right amount of length and bulk as well as where darker or lighter hair color should be placed for an overall customized end result.
I have learnt
through the years from the many talented haircutters I have had the privilege of
working with and coloring their cuts that the ultimate way and almost only way
to cut curly or wavy hair is the dry cut. It is very difficult, if not
impossible, to see the curl formation, and being able to see the curl pattern
is essential when cutting curly and wavy hair, because if the hair is cut at
the wrong part of the curl, the hair may become unruly and hard to manage. Don’t
misunderstand me I am not saying all hair types or styles should be done dry but
when it comes to curly and wavy hair, a dry cut is superior over the typical
salon wet cut, and as for wet cuts leave a little to chip away for after its styled .
Rebooking is the easiest way to increase your profits with the clientele
you already service. Client rebooking starts in the chair. As a beauty
professional, it is your job to use your expertise to determine how long your
client can go before their next visit. Ask your client questions about their
style, such as "how long did it last" or "when did it stop
looking its best"? Your clients will respond to a more personalized
approach, rather than the basic "see you in 6 weeks" tactic.
The more often you emphasize the benefits of rebooking to your client, the more
likely they are to actually rebook. Take time throughout their appointment to highlight
the advantages to rebooking. Even clients with hectic schedules can benefit
from setting something up in advance.
Trying phrases like "my evenings/weekends have been booking up" or
"I'd like to see you before the holiday rush" can motivate clients
that are on edge about scheduling. Creating some sort of time reference (i.e.
an upcoming birthday, an important business trip) can further persuade.
The front desk also plays a major part and should always portray schedules as constantly
being busy. Instead of offering "any time between 9 and 5" should be
more like would you like a morning/afternoon appointment" or "what is
the earliest/latest you could come in that day". Rephrasing key questions
will go a long way with clients.
No client should ever leave the salon without being advised and re-advised to
rebook. Clients should be properly informed on when they should return for
their next appointment, and given several opportunities throughout the duration
of their visit to do so. It is after all part of your job, and you can ensure a
higher rebooking rate for your existing clientele, helping them come to the
salon on a more frequent basis.