From amethyst to violet plums this hue of color is making wave’s not only in makeup and nail colors but it’s popping up in hair color. It is a bit different then the past violet shades we have been doing, this year purples and plums are more vibrant, intense and not for the shy, however having said that I always believe a variation of the colors can work on anyone, whether soft or bold it’s become popular and not just for Goth and Punk as it has shown up on the runways.
These shades to me are a reminiscent of the 80’s the difference is today there more polished and shinier. When I first started in the business and my mentor had me doing tints (root colors) all day long the trendy hair colors burgundy’s, aubergines, lucy reds “and they were just that “, no natural looking colors here, and of course there were the punk colors which was its own category of statements through hair color and cut, style.
As with everything coming around again and in a world of economic uncertainty and challenging issues going on, globally people need a little brightening up change with classy edginess. Hair color is both a psychological and physical uplift, and it is only fitting that purple-plums are reappearing with statements.
To get these shades of pop, I say add more intense tones of violets mixed with blue in the formulas, and play around with your developers higher for mid-ends.